Building a 360-degree customer view program requires pulling disparate sources of data to accurately measure customer health and loyalty. Customer interactions can occur in days, minutes or seconds and must be processed and analyzed in the moment to deliver the strongest impact. MemSQL is the data management platform that collects and analyzes disparate customer data in real time.
Why MemSQL For Customer 360 Programs?
MemSQL simultaneously ingests, stores and analyzes customer interactions to enable more accurate real-time decisions that improve customer engagement, targeting, and long-term loyalty.
Streaming Data Ingest and Store
Collect and store multiple sources of click stream or ad bid data into a relational format.
Fast Query Response
Discover anomalies or predict events as they happen by combining historical and real-time sources with standard SQL.
ANSI SQL compliant with full data persistence improves data accuracy that also works with existing business intelligence and middleware tools.
Shared nothing architecture for scale out and up using standard hardware. Deploy on-premises, as-a-service or a hybrid of both.
Darryl Smith, Chief Data Platform Architect and Distinguished Engineer at Dell Technologies
“The addition of MemSQL to our data lake architecture helps us stream data across numerous sources and accounts, eliminating historical latency in our data flow. Now, we are able to provide teams with accurate information down to the latest event, and act quickly on behalf of our customers.”
Improve the effectiveness of customer engagement by analyzing real-time interactions against historical data for more accurate decision-making.
Deliver a real-time ad serving and bidding service to provide more efficient and accurate results your customers can act on.
Respond to system and device anomalies with real-time monitoring and alerting.