Brand & Design Assets

Logos

Deciding which version of the logo to use
The horizontal logo is the preferred version, to be used whenever there is space. The full color versions are the preferred logos, but all are acceptable. In situations where space is limited horizontally, you can use the vertical logo. For all other uses, the horizontal logo is preferred.
Writing the name
The “mem” in the wordmark has been designed at all lowercase to put emphasis on “SQL.” However, when writing the name in plain language it should always be treated as a proper noun, with a capital “M.” The proper written name is MemSQL.

Colors

Primary Palette
pantone black 6 c
c 75, m 70, y 60, k 90
#1b1a21
pantone 3597 c
c 100, m 100, y 0, k 30
#311b92
pantone 572 c
c 60, m 100, y 0, k 0
#aa00ff
pantone pink c
c 0, m 100, y 0, k 0
#ff00ff
Secondary Palette
pantone 192 c
c 0, m 90, y 65, k 0
#f4346f
pantone 121 c
c 0, m 10, y 100, k 0
#ffcf64
pantone 376 c
c 55, m 0, y 100, k 0
#00e676
pantone 306 c
c 90, m 0, y 0, k 0
#00f5fe

Fonts

Aa
lato
Primary
Primary web font to be used in smaller sizes and interfaces
Download
Aa
inconsolata
Code
Monospaced font to be used for code and documentation
Download
Aa
merriweather
Quotes
Serif font used for quotes and to add a little human personality
Download

Company Boilerplate

Long Form
MemSQL is The Database of Now™ powering modern applications and analytical systems with a cloud-native, scalable architecture for maximum ingest and query performance at the highest concurrency. MemSQL envisions a world where every business can make decisions in real time and every experience is optimized through data. Global enterprises use the MemSQL distributed database to easily ingest, process, analyze, and act on data in order to thrive in today’s insight-driven economy. MemSQL is optimized to run on any public cloud or on-premises with commodity hardware. Visit memsql.com or follow us @memsql.
Copy text
Short Form
MemSQL is The Database of Now™ for applications and analytics. MemSQL’s distributed architecture is built for maximum ingest, fast query, and high concurrency to help customers process, analyze, and act on data for today’s insight-driven economy. MemSQL runs on any public cloud or on-premises.
Copy text

Working on a MemSQL Story?

Members of the press can contact us at press-contact@memsql.com

MemSQL is The Database of NowTM

The cloud-native operational database built for speed and scale
realtime
SPEED
Accelerate business with instant insights delivered by the world’s fastest database for operational analytics
memsql-database
SCALE
Create your future on a platform made for the demands of the data revolution, including machine learning and AI
sql
SQL
Transform on your terms - with the familiarity and efficiency of SQL, and an architecture that bursts through limits