Brand & Design Assets


Deciding which version of the logo to use
The horizontal logo is the preferred version, to be used whenever there is space. The full color versions are the preferred logos, but all are acceptable. In situations where space is limited horizontally, you can use the vertical logo. For all other uses, the horizontal logo is preferred.
Writing the name
The “mem” in the wordmark has been designed at all lowercase to put emphasis on “SQL.” However, when writing the name in plain language it should always be treated as a proper noun, with a capital “M.” The proper written name is MemSQL.


Primary Palette
pantone black 6 c
c 75, m 70, y 60, k 90
pantone 3597 c
c 100, m 100, y 0, k 30
pantone 572 c
c 60, m 100, y 0, k 0
pantone pink c
c 0, m 100, y 0, k 0
Secondary Palette
pantone 192 c
c 0, m 90, y 65, k 0
pantone 121 c
c 0, m 10, y 100, k 0
pantone 376 c
c 55, m 0, y 100, k 0
pantone 306 c
c 90, m 0, y 0, k 0


Primary web font to be used in smaller sizes and interfaces
Monospaced font to be used for code and documentation
Serif font used for quotes and to add a little human personality

Company Boilerplate

Long Form
MemSQL is The Database of Now™ powering modern applications and analytical systems with a cloud-native, scalable architecture for maximum ingest and query performance at the highest concurrency. MemSQL envisions a world where every business can make decisions in real time and every experience is optimized through data. Global enterprises use the MemSQL distributed database to easily ingest, process, analyze, and act on data in order to thrive in today’s insight-driven economy. MemSQL is optimized to run on any public cloud or on-premises with commodity hardware. Visit or follow us @memsql.
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Short Form
MemSQL is The Database of Now™ for applications and analytics. MemSQL’s distributed architecture is built for maximum ingest, fast query, and high concurrency to help customers process, analyze, and act on data for today’s insight-driven economy. MemSQL runs on any public cloud or on-premises.
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Working on a MemSQL Story?

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MemSQL is The Database of NowTM

The cloud-native operational database built for speed and scale
Accelerate business with instant insights delivered by the world’s fastest database for operational analytics
Create your future on a platform made for the demands of the data revolution, including machine learning and AI
Transform on your terms - with the familiarity and efficiency of SQL, and an architecture that bursts through limits