The most important new skills for business leaders are not what you might think. You’ve read the headlines. Data is the new oil; it’s the new currency; data capital can create competitive advantage. We also hear, over and over again, that machine learning (ML) and artificial intelligence (AI) are the future. Few will dispute that these things are true, but the trite language masks a deeper challenge. Data must be collected, analyzed, and acted upon in the right way and at the right time for a business to create