There is a trend in industry which says that modern applications need to be built on top of one or more special-purpose databases. That every application benefits from using the best-of-breed technology for each requirement. And that the plethora of special-purpose options available from certain cloud providers is reasonable to manage. That’s all BUNK. The reality is that navigating the choices, figuring out how to use them effectively, and dealing with the ETL and inevitable data sprawl, is so difficult that the