Digital advertising and marketing plays out over billions of user interactions where even small conversion rate improvements drive big revenue gains. MemSQL is the real-time data platform for marketers and advertisers who want to be proactive with personalized engagement, segmentation, attribution, and conversion.
Why MemSQL For Advertising and Marketing?
MemSQL simultaneously ingests, stores and analyzes data to deliver up-to-the-second insights for real-time ad optimization, bidding, user segmentation and personalization.
Streaming Data Ingest and Store
Collect and store multiple streams of data into relational format, without relying on slow batch processing.
Fast Query Response
Discover new customer segments, overlaps or propensity to buy events as they happen using historical and real-time sources with standard SQL.
ANSI SQL compliant with full data persistence improves data accuracy that also works with existing business intelligence and middleware tools.
Shared nothing architecture for scale out and up using standard hardware. Deploy on-premises, as-a-service or a hybrid of both.
Dan McCaffrey, VP Analytics at Teespring
“Capturing real-time business insights is an ongoing process, but the positive effects have already been felt, demonstrated by our ability to personalize and target our website and marketing efforts.”
Deliver a proactive more personalized ad targeting service with real-time segmentation, attribution, and conversion.
Deliver tighter targeting with overlap analysis using converged real-time data and historical analysis in a single SQL accessible database.
Deliver the next best offer or experience to customers with real-time experiments and analysis.